DATA-DRIVEN INSIGHTS
Developed Targeting/Call Strategy,Goal Setting and Incentive Compensation Plans for Rare Diseases US Sales Force which contributed to an annual sales growth of 46% resulting in combined product portfolio sales of ~$2.4 billion at Shire
Collaborated with Persona Partners Ltd. on Brand Loyalty, Identity Theory based Consumer Marketing and Organizational Behavior - Conducted extensive literature survey of over 100 publications on the Role of Social Contagion in Biotechnological Innovation Adoption amongst Healthcare Practitioners at Wharton
Delivered Business Intelligence for Data Analytics based Management Consulting projects for US clients by carrying out ad hoc analyses like marketing campaign analysis, target physician identification and segmentation, drug sales tracking, retail supply chain budget forecast discrepancy analysis at Mu Sigma Business Solutions